Oris decided for financial reasons to sell many of its shares to ASUAG Holding – which today is part of the Swatch Group. Oris’ manufacture was limited to manufacturing and selling strictly cheap watches. The Swatch Group Ltd is an international Swiss manufacturer of luxury watches and jewelry with its headquarters based in Biel, Switzerland. The industry was being … Personally I bought an Oris because Oris are independent of the Swatch group and are free to make awesome watches that don’t need to fit in any controlled structure like that. Swiss watch exports by country from 2015 to 2019. Both ETA and Sellita produce high-end movements and both Oris and TAG Heuer use these types of movements as a base-caliber for many of their watches. Tugba Sabanoglu Research expert covering retail & … Welcome to the Official Swatch Online Store, view our wide range of Swatch Watches and Jewellery. Reply. It has also been the official timekeeping instrument of the Olympic Games since 1932. Michael (@freelittlebirds) 21st November 2020, 6:52. 1970 also market the brand’s acquisition by ASUAG (the base that eventually evolved into the Swatch Group), however this lack of independence was short-lived. The world's largest Ebauche manufacturer is now ETA which is owned by Swatch Group. However, this did not restore success. COMCO interviewed about 200 watch and movement manufacturers. Must be your watch, yes Oris does use Selitta movements branded with their red rotor (Calibre 733, base Selitta SW200-1), but there is no inherent problem with the movement as it is essentially a clone of the standard ETA 2824 (google their relationship, Selitta was a licensed supplier for ETA at one point). The brand that once had six (!) Oris regained its independence in 1982, when Ulrich led a management buyout. You left out all of the very affordable Swatch Group Powermatic 80 related true/traveler GMT watches. That same year, Oris introduces its first chronograph, the Chronoris, which is also the first auto-racing-related Oris watch. To save the company, they were bought by the Swatch Group in the 1970s as an independent subsidiary. Oris (Reorganized in 1982 with a management buy-out) Roamer (Management buy-out in 1985, purchased by Chung Nam in 1994, reorganization with Swiss Watch Group in 2009) Rotary (Management buy-out to become part of Dreyfuss Group Holdings, which was purchased by China Haidian in 2014) Technos (Now part of Technos Brazil and no longer Swiss Made) “The management buyout [Chairman] Ulrich Herzog and I staged in late 1982 meant we could rebuild and continue Oris’ wonderful story,” he reminisces. Oris equipped the watch with Calibre 401, an automatic movement that is based on the Calibre 400 launched by the Swiss brand last year. In 1998, SMH (Swiss Corporation for Microelectronics and Watch-making Industries Ltd.), was founded by Nicolas G. Hayek post the merger of Swiss watchmakers ASUAG and SSIH and was rebranded as the “The Swatch Group”. @f180 I actually stand extremely corrected – I just checked out the American Classic Intra matic. Ulrich W. Herzog and Rolf Portmann bought the ailing company from ASUAG in 1982. I’ve given the Swatch Group plenty of criticism over their movements with 80-hour power reserves because most of what they did was slow the beat rate. During the Quartz Crisis at the beginning of the 1970s, Oris fell on hard times and became part of ASUAG, which would later become the Swatch group. … Enter Sellita. SWATCH launched its first plastic, quartz-powered watch in 1983, changing the course of Swiss watchmaking history. Oris persevered through these challenging times and was able to regain their independent status in 1982 following a management buyout. In 1982, the company regained its independence, following a management buyout initiated by Dr. Rolf Portmann and Ulrich W. Herzog. 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