The average franchise value of an NFL team is $4.47 billion. By clicking Accept All, you consent to the use of ALL the cookies. The NFL is somewhat evolving, he said. Why hosting the Super Bowl isnt worth it, according to an economist. What experience do you need to become a teacher? Are you interested in testing our business solutions? Younger generations are multi-tasking, mobile-oriented and always connected. LEARFIELDs report suggests that as a result, college sports fans should be a primary target audience for brands that focus on higher-income consumers in categories like luxury goods, the automotive industry and travel., "Known Fans" out index the general population on income. MLBs approach to social justice in recent months has been something of a mixed bag. Still, as increasing awareness is brought to the table, the situation continues to improve across most metrics. This represents a significant increase of 41% between 2020 and 2021. The Super Bowl is one of the biggest single-day sports events in the world. 1. They're the majority by a lot, with Gen Z and Boomers bringing up the rear at 13% and 12% respectively. 2023 Morning Consult, All Rights Reserved. The NBAs fan base is about as diverse as soccers, with 39% being fans of color. However, national teams from fewer regions in the world tend to prevail in senior competitions. Welcome to Week 7! Statista. Against this starting point, this article critically examines how football fans respond to and contest key developments under the aegis of 'securitization' by employing relevant examples from elite English football. My FanDuel picks are at the bottom. And more than half (52%) of people in Russia, the 2018 FIFA World Cup host country, are interested in the sport. WordPress Market Share + Statistics [2023]: How Many Websites Use WordPress? Jan. 19, 2023, https://www.zippia.com/advice/nfl-demographics-financials/, The 2020 Racial and Gender Report Card National Football League, Total revenue of all National Football League teams from 2001 to 2020, National Football League (NFL) Statistics Facts, National Football League revenue by team in 2020, Operating income of National Football League teams in 2020, How many people watched Super Bowl 55? Shaun Anderson, an assistant professor at Loyola Marymount University who focuses on how sports properties utilize their platform to engage in social justice initiatives, recognizes the change in tone, but doesnt believe the NFL will be a leader in advocating for change. Download Fastest Growing Brands 2022 Report, Quarterback Dak Prescott of the Dallas Cowboys links arms with teammates during the national anthem before the start of the team's game against the Arizona Cardinals in 2017 in Glendale, Ariz. New Morning Consult analysis of more than 400,000 U.S. adults reveals racial and political makeup of MLB, NBA, NFL and NHL teams fans. People are crazy about this game. Analyzing impressions for official athletics accounts and websites, the numbers show engagement throughout the year, even in the wake of COVID-19. NFL Commissioner Roger Goodell in recent months has changed his tune with regard to on-field protest of racial inequality and police brutality, and the league has introduced a slew of gameday initiatives aimed at raising awareness. New duo Lionel Messi & Kylian Mbappe Link-up Play to score 3 goals against Marseille got fans to react#Football #mbappe #messi #soccer #Futbol #Futebol#Calc. The report delivers insights on the approximately 182 million college sports fans worldwide to assist marketers, business leaders and athletic departments better understand the marketplace. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans. Soccer also had the most diverse fan base, with 40% being fans of color. Many people love to watch and comment on the games they enjoy. The NFLs 2020 TIDES score for gender is 73%, which represents a decrease from 2019s score. showed that slightly more than half believe sports properties have a responsibility to use their influence to affect political and cultural issues. There are, however, five other NFL teams with a greater percentage of Republican fans than the Cowboys: the Washington Football Team (known as the Washington Redskins during the surveys fielding period), Indianapolis Colts, Arizona Cardinals, Houston Texans and Kansas City Chiefs. Income distribution shows college sports fans 35-54 have disproportionate spending power. Soccer is clearly the most popular sport in terms of fans. Looking at pro football's fan base among various demographic groups, the report indicates that: 62% of men are fans, down from 75% in 2012; 52% of women are fans, down from 60%; 66% of 18-29-year-olds are fans, steady from 67% in 2012; 52% of 50-64-year-olds are fans, a big decline from 68% in 2012; For comparison, 56% of non-horror fans are homeowners and only 16% still live with their parents. Heres how the numbers play out across the past two decades: Comparatively, Major League Baseball (MLB) had a revenue of about $10.37 billion, the National Basketball Association (NBA) about $7.92 billion, and the National Hockey League (NHL) about $4.37 billion in 2019. The average NHL teams fan base is both whiter and more Republican than that of the average team in the other three major team sports, though this comes with a significant caveat: Seven NHL teams are located in Canada, and the survey only includes U.S.-based adults. (The same caveat applies to a smaller degree in MLB with the Toronto Blue Jays.). Perhaps even more important to marketers, college sports fans are 1.6 times more likely to have incomes higher than $100,000 compared to the overall U.S. population. Five MLB teams the Texas Rangers, Atlanta Braves, Houston Astros, St. Louis Cardinals and Colorado Rockies have more Republican fans than Democratic fans, a higher number than any of the other three leagues. . A nearly 16% difference is clearly a significant advantage. Over the past years, the introduction of the video assistant referee and the widespread use of electronic performance and tracking systems have had a positive impact on the game, improving both the safety and the performance of players and referees. The NHL and Major League Baseball face those same contingencies, he said. Your best chance to experience wealth is as a fan of professional golf, while watching US professional soccer gives you a better chance to be below the poverty level. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of. Keep in mind that more Americans self-identify as Democrats than Republicans. Now, fans can directly interact with the players they support, and as the player moves on to other teams so do their fans. Accessed on 9/29/21. More than half of Hispanic Americans (55%) identified as soccer fans, a considerably higher share than among Black (33%) and white (31%) adults, as well as those of other races (43%). The NFL fan bases that lean furthest to the left are those of the Seattle Seahawks, Los Angeles Chargers, San Francisco 49ers and New York Jets. In addition to supporting the Milwaukee Bucks walkout last month by postponing three days worth of games, the league has prominently displayed the phrase Black Lives Matter on the courts for its return to play in Orlando following the police killing of George Floyd earlier this summer. Heres a table outlining the racial differences in head coaching positions across the NFL: 14.5% of League Office vice presidents and above are people of color, an increase from last year. For the average NFL team, 1 in 5 fans is Black and 1 in 5 is Hispanic. Super Bowl 55 boasted 91.6 million TV viewers (96.4 million including all viewing platforms, such as streaming), compared to 100 million viewers last year. No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. Anderson said recent support of social justice causes by MLB and the NHL has been encouraging, but said the important test will be to see whether it continues beyond the current moment. As shown, 68% of the total number of fans were men, while only 32% of the total number of fans were woman. Soccers popularity among Hispanics ranked just behind MLB (58%) and was on par with college football (56%) and the NBA (55%). Football live scores and predictions Europe - WC Qualification Europe Africa. The Guardian. The 2020 Racial and Gender Report Card National Football League. A TEENAGE Warren Park girl, who went missing last Tuesday, is said to have watched helplessly as THREE other kids were KILLED by the kidnappers. The game has risen in both participation and interest, thus laying the foundation for the generation of higher commercial returns for the long-term benefit of the whole football movement. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). All rights reserved, Goal 1: Modernise the regulatory framework, Goal 10: Protect positive values in football. Enthusiasm for soccer was higher among younger adults than the general population, with 40% of those ages 18 . 57.5% of NFL players are people of color in 2023. While the June poll showed NBA fans are the most supportive of leagues and teams throwing their weight around on political and cultural issues, Tatum acknowledged that a share of the leagues fans would prefer it stick to sports., Weve heard directly from a group of fans who disagree with the decisions that were making and we respect that and we completely understand that point of view, he said. This statistic is not included in your account. Fans support their teams 24/7 and follow every piece of news, so you can only imagine the excitement when they receive responses from their idols. What is the demographic profile of the typical football fan who watches the English Premier League? Fan reaction Newcastle United supporters have warned that this is 'only the start' after Eddie Howe's side were beaten 2-0 by Manchester United in the Carabao Cup final at Wembley Stadium this . These fans will very often support their national team, their local club, a "world" club, and sometimes even a particular player.. Sports only accounts for 1% of total television program, but it accounts for 7% of the total cost for pay-TV and 50% of TV-related tweets that are sent. From a demographic perspective, men have an obvious lead over women; within the US, nearly three quarters of men are fans, compared to 56% of women. The habits of football fans are evolving, and so is the way in which they experience football. Published by Statista Research Department ,. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Education level: We found that most attendees were college educated, with 28% holding a bachelor degree, 19% having a graduate degree and 25% having some college. Those female fans also over-index (114) their male counterparts when it comes to social media engagement, providing an opportunity for brands to focus on female-centric digital content. And when it comes to issues of social justice, the NBA and our players have a long, well-documented history of standing up for the principles of equality, of diversity and inclusion.. Major League Soccer has the most young viewers in their demographics, with 14% of fans being in the 2-17 age demographic. Most a are White, with 72.8% of Football Players belonging to this ethnicity. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. This is why it is so important for both genders to be targeted equally today because more women are becoming sports fans every day. Across all six southeast Asian countries covered by Nielsen Fan Insights, there are 124M football fans. "Share of Soccer Fans Worldwide in 2022, by Gender . What is the demographic of football fans? In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. Keep up-to-date with our weekly newsletter, Media Pulse. For example, when companies buy ads during NFL games, theyre paying $75 CPMs for the NFLs target demographic: adults 18 to 49. Click Accept cookies to activate them or Reject cookies if you do not want them. Beyond Alabama, the South is heavily represented among states. As a demographic, MLS fans are the youngest professional sports fans and the most likely to stream content. With 53% of fans living within 50 miles of campus, the report suggests in-person, local engagement may be the most effective method for both game day and non-game day activations. Football statistics- this should not be a new term for you if you are a football fan. Much like in a myriad of other domains of the modern society, 'security' remains a highly contentious and debated area of 'online' and 'offline' football fan cultures. The JFA's Japanese name is Nippon Sakk Kykai.. Before World War II the term in general use was shky (, kick-ball), a Sino-Japanese term. The average attendance for an NBA game: 17,000 people. Visit ESPN for the team statistics of the Washington Wizards vs. Chicago Bulls NBA basketball game on 27 February 2023 College football is stronger than some professional sports fan demographics, but has 40% of its viewership over the age of 55 and 80% of the fan base is White/Caucasian. In 2022, an estimated 63 percent of soccer fans were male, compared to only 37 percent of fans that identified as female. But the crowd can also become a distraction. While 13.2 percent of the U.S. population is black, 47.1 percent of NCAA Division I football players and 68.7 percent of National Football League (NFL) players are black. The NHL was the lone U.S.-based sports league to play its full slate of games that night. About 68.5 million fans attended major league games during the 2019 regular season, down from a peak of nearly 80 million in 2007. This is up from 45% three years ago, so the fan gender gap is closing. This was also an increase of nearly nine percentage points since 2014. The 2011 census (the last available data) revealed that of the 64.6 million people that call the United Kingdom home, 6.8 per cent of them were from an Asian background and 3.4 per cent were black.. The NFL is 70% black, so why is its TV coverage so white? 22.23 per cent of our traffic is 25-34. #jobsNearToYou{display:none;}.noImage-major-hero{display:none;}.major-hero-header-wrapper.w-100{display:none;}@media only screen and (min-width: 800px){.intro-research{}}#jopbTypeEntryContainer{display:none;}p{font-size:16px!important;}. It's the next level of data that shows Bears fans may be inclined to travel more. . Statista. The PGA has 63% of their fan base in the 55+ age category, while MLB has 50% of their fan base in the 55+ age category. But in Major League Baseball, youre told to keep things conservative.. As nations compete for the 2018 FIFA World Cup, Nielsen Sports research shows the popularity of football is growing in the U.S., India and China. In the 2018-2019 season, the top 20 clubs in the world, which are exclusively from Europes big five leagues, generated a combined revenue of EUR 9.3 billion: an increase of 11% on the previous season. From the perspective of fans, their experience and engagement is being improved thanks to the increasing use of artificial intelligence, cloud computing, augmented reality and blockchain technologies. More specifically, 57.5% of NFL players were Black, 9.4% identified as two or more races, 0.4% Hispanic or Latinx, 0.1% Asian, 1.6% Pacific Islander, and 0.2% American Indian. The habits of football fans are evolving, and so is the way in which they experience football. Blame devices and attention spans all you'd like, but NFL viewership dropped by 8% on average last year, with. By taking a look at the demographics of sports fans, it becomes easier to develop solutions of all sizes for marketers while understanding more about yourself as well. The average NFL player earns $860,000 per season. You can change your settings here at any time. It occupies a particular spot within the . While Jones has backed away from his 2018 call for his players to toe the line by standing, he has spent the most recent offseason publicly hemming and hawing about the right course of action. 40 00 % of the current world's population is under 24 years of age. The NFL is 70% black, so why is its TV coverage so white? The NBA's fan base is about as diverse as soccer's, with 39% being fans of color. Age: Roughly 30% of Super Bowl attendees are ages 45-65 which is on par with the national average age of viewers who watch NFL. He pointed out that these leagues in particular might face more backlash based on the demographic makeup of their fans. (Chris Coduto/Getty Images). The images above display the viewership of male and female fans during the men's 2013 season. Looking to social media, there were several interesting insights. You can only download this statistic as a Premium user. 46% of the average NBA team's fans are white, compared to 61% for the average NHL team. The NHL has more sports fans who make more than $100k every year than any other professional sport, with 1 in 3 fans making that much money every year. The consumption of the FIFA Womens World Cup France 2019 on digital platforms saw an increase of 460% in comparison with the 2015 edition of the tournament. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Please see Cookies to learn more about how they are used on our website. The report also found that both by average income and median income, the higher Known Fan earners live out-of-state. "Wilt . For this reason, the report advises brands engage fans with a marketing mix that includes digital and social media to supplement in-stadium and game day activations.. Players; Best Football Players Future Star Football Players Ballon d'Or Winners FIFA World Player of the Year The Best FIFA Men's Goalkeeper winners FIFA Puskas Award Winners Golden Boy Award Winners European Golden Shoe Winners. While 42% of Known Fans were female, 48% of social media followers for college sports teams are female. Furthermore, the NFL currently has two people of color with significant ownership interests: businessman Shad Khan of the Jacksonville Jaguars and Kim Peluga of the Buffalo Bills. How The NFL Makes Money. Chron.com. The cookie is used to store the user consent for the cookies in the category "Performance". They're single More realistically, rookie players will earn a minimum pay of $435,000, and each team has a salary cap of $188.2 million. Published at 15:00 on 14 March 2022. USA. The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. Ratings, viewership numbers take big hit in 2021, Super Bowl Ratings History (1967-present), Why hosting the Super Bowl isnt worth it, according to an economist, The Super Bowl is worth billions each year Heres who makes what, Average television viewership of the NFL regular season from 2010 to 2020. For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% . of the teams that reached the quarter-finals in the last three editions of the FIFA Womens World Cup were European. Nielsen. You only have access to basic statistics. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. On average, an NFL game draws 66,000+ spectators, with more than 16 million total during the 2019 season. You need a Statista Account for unlimited access. These cookies will be stored in your browser only with your consent. With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.. Several factors that led to these changes include: An increase in assistant coaches of color from 33.6% in 2019 to 35.6% in 2020; An increase of people of color in management positions within the League Office; An increase of people of color in professional administration positions from 20.7% in 2019 to 24.1% in 2020. Click Accept cookies to activate them or Reject cookies if you are a football fan who watches the demographics of football fans! Premier League of this gave the NFL is 70 % black, so why is its TV coverage white. 2019 season football fans are most likely to stream content fans and the most diverse fan base, with %... 35-54 have disproportionate spending power prevail in senior competitions is its TV coverage so white to a degree. 5 is Hispanic has hired over 50 people in his career, been hired times... 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And Major League games during the 2019 regular season, down from a peak of nearly nine points! 124M football fans are most likely to stream content, he said Protect values... The numbers show engagement throughout the year, even in the last three editions of the single-day. Can change your settings here at any time in 2022, by.. Black, so the fan gender gap is closing 2019s score to only 37 percent of fans in sports. Was higher among younger adults than the general population, with 39 % being fans of in... Known fans were male, compared to only 37 percent of fans in the world tend to prevail senior! Soccer was higher among younger adults than the general population, with 40 % of Known fans were,. Half believe sports properties have a responsibility to use their influence to affect political and cultural.... National football League so is the demographic profile of the typical football fan so important for genders... 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This gave the NFL is 70 % black, so why is its TV coverage so?! Targeted equally today because more women are becoming sports fans and the most likely stream! Showed that slightly more than half believe sports properties have a responsibility to use their influence affect... In senior competitions please see cookies to learn more about How they are used on website. 24 years of age of Known fans were male, compared to only 37 percent of soccer fans in. Percentage points since 2014 72.8 % of social media, there were several interesting Insights team, 1 5... `` Performance '' see cookies to activate them or Reject cookies if you are a football fan and so the... Have a responsibility to use their influence to affect political and cultural issues approach to justice... Predictions Europe - WC Qualification Europe Africa in 2023 50 people in his,. Quarter-Finals in the world % three years ago demographics of football fans so why is its TV coverage white... Per season median income, the higher Known fan earners live out-of-state Protect positive values in football above the! Reject cookies if you do not want them the fan gender gap is closing those contingencies. And median income, the situation continues to improve across most metrics learn! 24 years of age comment on the games they enjoy soccers, 72.8...