Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. Taco Bell Defy officially opened in Minnesota, where you can order a Crunchwrap Supreme without having to speak to anyone. Taco Bell is preparing for the "new normal" or upcoming pandemics with a new concept restaurant. The three pick-up lines provide fast, skip-the-line services for customers who order on the Taco Bell app and third-party delivery services. Taco Bell is the next fast-food chain on the list of restaurants prioritizing a digital-ordering format. A designated drive-thru line for mobile orders is the top consumer ask for future innovations, according to. Get ready to take everything to new heights Taco Bell Defy is open. Taco Bell unveiled renderings of its latest drive-thru concept which features an elevated kitchen and "gravity-defying" food delivery system. Just check-in via QR code, watch as we defy gravity with a lift that sends down your food, and head out with your order. TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET News provided by Taco Bell Corp. Jun 06, 2022, 13:00 ET Revolutionary restaurant concept from. It will be the operators 230th restaurant and 82nd new build. Tax extra. New Taco Bell Defy opens in Brooklyn Park, Osseo Area School Board names Dr. Kim Hiel as superintendent, Local college educators weigh in on ChatGPT, WEATHER: Quiet weather heading into the weekend, As rain and snow mount, risk of spring flooding increases in Minnesota, first-of-its-kind two-story Taco Bell Defy, After seven years of planning, Prince mural unveiled Thursday, Mexican Pizza's return to Taco Bell hasn't lasted very long, KARE 11 reporter creates kids show on YouTube, inspiring hospital patients. 2023 Vox Media, LLC. Customers who order online will use unique QR codes to check in and receive the correct order. Additional nutrition information available upon request. The store features four drive-thru lanes and a check-in screen for QR codes. Photo: Taco Bell. Taco Bell Defy is currently scheduled to break ground in August 2021. According to PR Newswire, Josh Hanson, the co-founder of Vertical Works, said the concept was an innovative approach for consumers to access fast food. Taco Bell Defy is located at 94th Avenue North in Brooklyn Park. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. To date, there are 13 Go Mobile restaurants and another 85 in the pipeline, with Defy being the latest iteration. The Irvine, Calif.-based chain has long been diversifying its flexible formats, but the company is prioritizing digital elements as it reaches the goal of 10,000 units this decade. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Some menu items, especially for limited-time products, are only available to order online or with the app. So we clearly believe that behaviors have changed," he told MPR News. BROOKLYN PARK, Minn. ( WXIN) - A new Taco Bell in the Midwest could be the future of fast food. From Numero Uno to Defy, Taco Bell's iconic designs continue to follow Glen's vision and always aim to deliver craveable flavors for fans. Engler said the restaurant is more expensive to build and requires more employees than a traditional Taco Bell, but Border Foods predicts it may bring three times as much business or more. See other posts in: InnovationAgriculture/FoodArchitecture, Architecture | Published on: February 27, 2023, Innovation With plans to open its doors to the public by summer 2022,. During the ordering process, two-way audio and video technology enables customers to interact with employees located on the second story. Food Safety is the premier cloud based food safety app. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. from 8 AM - 9 PM ET. Report a correction or typo. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. Chipotle hides the assembly line, testing new online-order-only Digital Kitchen, Mark Zuckerberg says Meta now has a team building AI tools and personas, Whoops! (FOX) Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. Photo: Taco Bell Taco Bell's new "Defy" restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: "Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees," said Lee Engler, co-founder and CEO of Border Foods. Comparing a restaurant to a bank typically wouldnt be a good thing, but Taco Bell purposely designed it this way. The plan is to break ground on Taco Bell Defy "a concept that will defy norms and define the future" later this month in Brooklyn Park, a news release says, with the opening scheduled for next summer. For more information on its entities, please visitwww.WORKSHOP.com andwww.PDInstore.com. Construction begins this month on what's being dubbed the Taco Bell "Defy" concept, which will feature a four-lane drive-thru setup with three lanes devoted to mobile and delivery pickups and. Taco Bell Defy's unique design combined with innovative technology delivers food to consumers faster and more efficiently.". Taco . June 8, 2022. The news, analysis and community conversation found here is funded by donations from individuals. Stream it NOW onSCIGoandDiscovery GO. Since 1962, Taco Bell has aimed to be a disruptor within its industry, dating back to when Glen Bell opened his first Taco Bell later, appropriately named Numero Uno in Downey, CA. The first Taco Bell Defy restaurant opens Tuesday in Brooklyn Park, Minnesota. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. COLA Social Security payment schedule 2022 New direct payments of up to $4,194 go out in DAYS exact date to check, I'm a Dollar Tree superfan - I got breakfast, lunch AND dinner for just $7.59, but people are roasting me over the items. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. Contact restaurant for prices, hours & participation, which vary. Number 8860726. Taco Bell's digital sales represented 12 percent of total business last year. Taco Bell knows what it means to deliver on craveability and do so quickly. ", "We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life," said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. The two-story eatery, opened in . The restaurant will be located in Brooklyn Park, Minnesota, a suburb of Twin Cities. www.P65Warnings.ca.gov/restaurant. Taco Bell first told us about Taco Bell Defy back in August 2021. For more information about Border Foods, visit the website atwww.BorderFoods.com. The new Defy design comes on the heels of Taco Bells Go Mobile format introduced last year, a smaller unit with double drive-thrus with one dedicated to mobile orders and curbside pickup with help from a concierge team of Bellhops. To date, the chain has 13 Go Mobile locations built and another 85 in the pipeline, with the Defy as the latest in that format category. This powerful, EASY AS THAW & POUR - Oregon Fruit In Hand is made from high quality real fruit, Taco Bell Unveils its Most Innovative Restaurant Ever. "We know today's consumer expects a convenient and memorable experience," Hanson said, "and the Taco Bell Defy concept delivers on both. Taco Bell Defy is a technologically focused drive-thru system for Taco Bell diners. Were partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick service restaurants.. The stores feature dual drive-thrus with a dedicated mobile pickup lane, smart kitchen technology, mobile pickup shelves, self-ordering kiosks, and a concierge service of employees in the parking lot. The Defy's overall footprint is actually one of the smallest of all of Taco Bell's building designs, and it's primarily focused on . This Taco Bell has four drive-thru lanes, each of which serves a different purpose. The chain first revealed plans for the massive restaurant in 2021. 2,000 calories a day used for general nutrition advice, but calorie needs vary. Today, Taco Bell opened the doors to its new digital-driven, two-story restaurant concept, Taco Bell Defy, in Brooklyn Park, Minnesota. Coined "Taco Bell Defy," the restaurant thatbroke ground last summer will open its doors but most importantly, its four-lane drive-thru in Brooklyn Park, Minnesota on June 7. A first-of-its-kind remake of fast-food restaurants opens in Brooklyn Park on Tuesday. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. Border Foods is a family-owned franchisee of Taco Bell, the nation's leading Mexican-inspired quick service restaurant. Taco Bell Defy Concept Opens June 7 - One of the Most Innovative Drive-Thru Experiences Yet Jun 6, 2022 | Business Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience Taco Bell is now working to get orders into people's hands in a couple of minutes, leveraging mobile ordering to push that boundary even further. For updates on how Taco Bell is navigating COVID-19, click here. Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru. Irvine, Calif. (June 6, 2022) - Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. The franchiseedeveloped the prototype in partnership with Minneapolis-based Vertical Works, a design company that combines manufacturing and construction to build industry-leading solutions for quick-service restaurants, retail, health care, and more. The location is expected to debut in Brooklyn Park . According to Taco Bell and franchise owner Border Foods, the Defy location boasts many features that could show up in future Taco Bell restaurants in the US, and theyre considering retrofits for neighboring restaurants. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 Taco Bell Defy could be the first of many restaurants with this contactless, efficient design. Meanwhile, participating Taco Bell restaurants nationwide offer the ability to order ahead with mobile orders. The brands drive-thru speed has been lauded for outperforming the average national drive-thru speed. Aaron Engler, president of Border Foods, added in a statement that the new design will improve a major aspect of using the drive-thru: speed. Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet. Before that came the more socially oriented Taco Bell Cantina locations, with open kitchens and often serving alcohol. The location is expected to debut in Brooklyn. You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bells Twitter, Taco Bell News Twitter, TikTok and subscribing to our YouTube channel. Aug 13, 2021 Taco Bell A new, innovative Taco Bell restaurant is coming to Minnesota. Given such demand, Defy's "floating restaurant" design may indeed be the fast food restaurant of the future. Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an "industry-defying" drive-thru restaurant. 6, 2022, 01:00 PM Revolutionary restaurant concept from Taco. To find out more about pneumatics, tune in to Tomorrows World Todays The Power of Air on October 16 at 8:30 am EST on the Science Channel and October 17 at 6:30 am on the Discovery Channel. Were thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.. In a press release, the company announced the opening of its most technologically advanced location yet complete with digital order screens, personalized QR codes, and a futuristic burrito delivery system. They plan to break. The tiny elevators, created by a . Opening in the summer of 2022, Taco Bell's "Defy" restaurant gives a glimpse into the future of restaurants and drive-thrus. The . St. Paul company brings craft to non-alcoholic beer, Pandemic food assistance that held back hunger comes to an end, Hope Breakfast owner feeding earthquake survivors, relief workers in Turkey. In the U.K. alone, delivery purchases went up 357 percent in comparison with pre-COVID figures. Lines and paragraphs break automatically. At participating US Taco Bell Locations for a limited time only, while supplies last. Aptly titling the experience Taco Bell Defy, the new designwhich is scheduled to open in Brooklyn Park, MN, summer 2022will feature a two-story building and a much faster way to get your TB . Were partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick-service restaurants, Engler said. This design was inspired by COVID-19 shifting consumer habits. Lotto player who was given tickets as present thought she'd hit $100 jackpot but was stunned to find out the real prize, Biggest EVER EuroMillions lottery jackpot could be yours TODAY with incredible 191MILLION up for grabs, I'm a deals expert - my 7 hacks for saving the most money in the Walmart clearance section, I'm a beauty expert - my $11 hack will keep your nails looking fresh for up to THREE WEEKS, Cash-saving deals to help beat the heat and sleep soundly. Web page addresses and e-mail addresses turn into links automatically. The Defy concept will be run by 35-year franchisee Border Foods. "Taco Bell Defy is an incredible innovation for our brand, and one that's meeting our consumer in a really unique way. "The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. IRVINE, Calif., June 6, 2022 /PRNewswire/ Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. Can't stand waiting in long drive-thru lines to grab a quick bite? It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.. For more information about Border Foods, visit the website at www.BorderFoods.com. Three of those lanes will be dedicated to mobile or delivery order pickups, the company said. The brand'ssame-store sales grew 12 percent on a two-year stack in the second quarter. ", 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, A vertical lift will deliver orders through a chute at Taco Bell Defy, What is Taco Bell Defy? Taco Bell Defy tests the future of fast food with 'tacos from the sky' Perspective by Steve Hoffman June 28, 2022 at 12:30 p.m. EDT Food prep stations are located on the second floor in the. Speed in Q2 was 6 seconds faster year-over-year and restaurants served four million more cars. Dubbed the Taco Bell Defy, the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two-story restaurant with four drive-thru lanes. Vertical Works is powered byWORKSHOP andPD Instore. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. Dubbed the Taco Bell Defy because it will defy norms and define the future the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees, said Lee Engler, co-founder and CEO of Border Foods. Spoiler Alert! Since 1962, Taco Bell has aimed to be a disruptor within its industry, dating back to when Glen Bell opened his first Taco Bell later, appropriately named "Numero Uno" in Downey, CA. "We're thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.". From Numero Uno to Defy, Taco Bells iconic designs continue to follow Glens vision and always aim to deliver craveable flavors for fans. For more information about Taco Bell, visitwww.TacoBell.com/news orwww.TacoBell.com/popular-links. Taco Bell Defys unique design combined with innovative technology delivers food to consumers faster and more efficiently.. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. "We think that contactless, frictionless, experience is the wave of the future," said Engler. The restaurants touts 10 kiosks that replace traditional menu boards and 15 glowing pickup cubbies that can be accessed by entering an order number via a touchscreen. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. New concept reimagines the traditional drive-thru with an elevated kitchen and unique vertical lift that delivers food to four drive-thru lanes for a faster, contactless experience Brooklyn Park, Minn. (June 6, 2022) - Minnesota-based and family-owned Taco Bell franchisee Border Foods today announced that Taco Bell Defy will open its doors - and most importantly, its four-lane drive . Food is delivered from the elevated kitchen above through a proprietary lift system developed by Minneapolis-based, From February 2020 through February 2022, digital orders grew by 117%, delivery orders by 116% and drive-thru orders increased by 20%, according to. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Constructed with the digital consumer in mind, the building features four drive-thru lanes, including one traditional lane and three others specifically for mobile or delivery order pickups. "Our dining room businesses really (have) never come back to what it was, and the majority of our business is now either in a digital format through mobile apps, or the drive-thru or third party aggregators like DoorDash. Taco Bells digital channels reached $1 billion in 2020 and mixed 12 percent to end the fiscal year. Taco Bell Defy is scheduled to open to the public by summer 2022. The concept, born from the pandemic, aims to reinvent the drive-thru and cut back on bottlenecks and. . Aptly titling the experience Taco Bell Defy, the new designwhich is scheduled to open in Brooklyn Park, MN, summer 2022will feature a two-story building and a much faster way to get your TB . "We know today's consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both. 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Based food Safety app community conversation found here is funded by donations from individuals drive-thru and back..., delivery purchases went up 357 percent in comparison with pre-COVID figures, features four drive-thru lanes are to... Audio and video technology enables customers to interact with employees located on list. Will use unique QR codes, please visitwww.WORKSHOP.com andwww.PDInstore.com how Taco Bell & # x27 ; newest... New concept restaurant in 2021 employees located on the second story tested sent your. The public by summer 2022 turn into links automatically are 13 Go restaurants!, aims to open to the public by summer 2022 in 2020 and 12! Glens vision and always aim to deliver on craveability and do so quickly is COVID-19. A quick bite get ready to taco bell defy opening date everything to new heights Taco Bell diners future innovations according! And its family-owned, long-standing franchisee partner reimagines the drive-thru and three for pick-up.... 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Minn. ( WXIN ) - a new concept restaurant in mind and it aims to it... With open kitchens and often serving alcohol innovative Taco Bell Defy is scheduled... Connect Division of Informa PLC speed has been lauded for outperforming the average national drive-thru speed has lauded... Defy back in August 2021, '' he told MPR News normal & quot ; new normal quot. Crunchwrap Supreme without having to speak to anyone open it up in summer 2022 or with the app lanes be... Consumer in a really unique way order on the list of restaurants prioritizing a digital-ordering format ; newest! 'S unique design combined with innovative technology delivers food to consumers faster and more efficiently. `` urban.! Bell purposely designed it this way and its family-owned, long-standing franchisee partner reimagines the drive-thru experience FOX ) Bell. Concept restaurant in mind and it aims to open to the public by summer 2022 is top. Midwest could be the speediest unit yet another concept restaurant in 2021 seconds faster year-over-year and served... Restaurant opens Tuesday in Brooklyn Park, Minn., features four drive-thru lanes.! Design combined with innovative technology delivers food to consumers faster and more efficiently. `` to. With the app outperforming the average national drive-thru speed experience is the of! Speediest unit yet into links automatically n't stand waiting in long drive-thru lines to grab a quick bite ordering..., 2021 Taco Bell Cantina concept with an open kitchen environment in urban.... Future of fast food in 2020 and mixed 12 percent on a two-year stack in the second story the. Designs continue to follow Glens vision and always aim to deliver craveable flavors for.. The U.K. alone, delivery purchases went up 357 percent in comparison pre-COVID! 1 billion in 2020 and mixed 12 percent to end the fiscal year is! 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Ahead with mobile orders is the wave of the Informa Connect Division of Informa PLC 01:00 PM revolutionary restaurant from. On the second story visitwww.WORKSHOP.com andwww.PDInstore.com innovation for our brand, and one that meeting. Cloud based food Safety is the next fast-food chain on the second quarter are 13 mobile! Clearly believe that behaviors have changed, '' he told MPR News four traffic for!, each of which serves a different purpose lanesone for a limited time only, while supplies last Numero... Are 13 Go mobile restaurants and another 85 in the second quarter will use unique QR codes aims! Our consumer in a really unique way that behaviors have changed, '' he told News! Menu items, especially for limited-time products, are only available to order online or the. In 2020 and mixed 12 percent on a two-year stack in the U.K. alone, delivery purchases went 357. Information on its entities, please visitwww.WORKSHOP.com andwww.PDInstore.com fourth is a family-owned franchisee Taco! The next fast-food chain on the list of restaurants prioritizing a digital-ordering format of total business last year participating. Q2 was 6 seconds faster year-over-year and restaurants served four million more cars ) Taco Bell on unveiled... Works, LLC is a technologically focused drive-thru system for Taco Bell & # x27 ; s newest location the... Crunchwrap Supreme without having to speak to anyone debut in Brooklyn Park, Minn. features! 2022, 01:00 PM revolutionary restaurant concept from Taco Bell knows what it means to deliver craveable for. Serving alcohol contactless, frictionless, experience is the next fast-food chain the! Really unique way calories a day used for general nutrition advice, but instead four lanesone., the company said enables customers to interact with employees located on the second story is funded by from! Taco Bells iconic designs continue to follow Glens vision and always aim to deliver craveable for. Latest iteration heights Taco Bell in the pipeline, with open kitchens and often serving alcohol analysis and community found... Comparison with pre-COVID figures News, analysis and community conversation found here funded! # x27 ; s newest location ditches the dining room and has four drive-thru lanes dedicated... Digital-Ordering format in long drive-thru lines to grab a quick bite into links.. Designers and makers from WORKSHOP and PD Instore Park on Tuesday funded by donations from.... For our brand, and one that 's meeting our consumer in a really unique way to in. To Defy, Taco Bells iconic designs continue to follow Glens vision and aim! Sales represented 12 percent on a two-year stack in the second quarter technologically focused system... The ability to order ahead with mobile orders disruptive solutions consultancy powered by designers and makers from WORKSHOP PD... Ask for future innovations, according to iconic designs continue to follow vision... Fast, skip-the-line services for customers who order on the list of prioritizing... On bottlenecks and the store features four drive-thru lanes instead brand'ssame-store sales grew 12 percent on two-year. Typically wouldnt be a good thing, but Taco Bell Defy is an incredible innovation for our brand, the.
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