The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). This is according to Hootsuite's report. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. This type of marketing is all about making a connection with your audience. As of 2020, it also held nearly 93 percent of the countrys social media market share. Gone are the days of big-budget influencer sponsorships with celebrities. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Consider this: as of 2019, 360 million people in Southeast Asia went online. Interested in growing your business with us? The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Which social commerce platform should you use in your country? Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. StatCounter. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Like WeChat, it started as a simple communication platform that has developed many new features. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Business owners often go where their customers are. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. It is important to note that there is localized preference such. And Vietnamese social commerce shoppers are quite loyal. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . 64% will return to a store they have already bought from in the past. That's user-generated content, or UGC for short! Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. . The top social networking platforms are Twitter, Instagram, and Facebook. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. The Philippines, Singapore, and Vietnam also appear in the global top 15. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. You're not alone! Hello folks, and thanks very much for joining us today. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. In, StatCounter. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. In some geographies, however, there are significant challenges. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Kakaotalk is next, with 80.1%. LINE is a Japanese messaging app that is popular across Asia. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. How Will Social Network Usage Change in Asia-Pacific in 2022? How can you save money on eCommerce fulfilment? And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. data than referenced in the text. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. It also comes with a character limit, similar to Twitter. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Release date refers to the date of access. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. But social commerce is best at forging connections between sellers and buyers. Have you hopped on the social audio trend yet? I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. We also examine user trends among the major international platforms and those in China. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 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